The international call enters the second phase: for the 21 selected designers the challenge is still open
Appointment to HOSTMilano 2017 to know the name of the 10 finalists selected 
117 applications received in response to HOSThinking - 10 Designer for 100 Prodotti Open Call, launched by HOSTMilano and
The challenge attracted designers from all over the world. Russia, Sweden, Turkey, Iran, Macedonia, South Africa, Ivory Coast, Mexico, Argentina, Japan, China and Indonesia, countries involved beyond Italy.
The first selection by the Committee identified 21 candidates admitted to the second phase of the competition:
1. Bekradi Hamid (Iran)
2. Berukstyte Urte (Sweden)
3. Calabrese Graziana (Italy)
4. Capobianco Dario (Italy)
5. Citi Stefano (South Africa)
6. Emili Chiara (Italy)
7. Fasola Marco (Italy)
8. Fioravanti Matteo (Italy)
9. Frers Silvestre (Argentina)
10. Fumagalli Paolo Maria (Italy)
11. Jeroen Seré (Belgio)
12. Lanzillo Antonio (Italy)
13. Orlandi Silvia (Italy)
14. Ostapova Elena (Russia)
15. Pagetti Federico (Italy)
16. Salvatore Martina (Italy)
17. Sani Francesco (Italy)
18. Scoccia Margherita (Italy)
19. Simonelli Simone (Italy)
20. Tosi Chiara (Italy)
21. Zoggia Massimiliano (Italy)
The semifinalists now have two months to illustrate through digital elaborations, rendered views and descriptions, the solutions designed to propose new experiences and scenarios of hospitality use.
The jury will identify the 10 most valuable projects to be developed during HOSTMilano 2017, scheduled from October 20 to 24, 2017.
The finalist designers will challenge themselves in a real design session at the exhibition halls, selecting 100 products from around 2.000 exhibitors at the event.
A creative activity, supervised by Mentors, designed to create innovative conceptions of hospitality, which combine service and experience, products and space.
Appointment then to August 30 to know the names of the 10 designers called to create the future of hospitality.
The 10 designers selected by the Commission will participate in the show teaching as team leader and will receive an attendance fee of € 1.000 for the development of the project.
The winning team will be awarded with a cash prize for the leading designer and vouchers for cultural services for the rest of the team (total prize € 3.000).

We are looking for hospitality professionals.

Do you want to speak your mind about hospitality?
Do you want to be the leader of a creative team
Are you ready to show your creativity in a live design session? provides you with:

Participating is easy: send your CV and your portfolio by May 2, 2017.

HOSTMilano and launch the innovation challenge for designers and creatives from all over the world: the new ideas selected for HOSTMilano 2017 will become the subject of a creative event that will be held in the exhibition halls.

The exhibitors will be the true inspiration of the projects.
Design for practicing hospitality: designers will select 100 product solutions from among the more than 2.000 exhibitors at the fair for creating new hospitality experiences and use scenarios (formats of interior design, for food, for retail, for the hotel industry, as well as furniture, tableware and living products, etc.). The creative activity, carried out live, must be connected to concepts that combine service and experience, products offered and living spaces.
The exhibition will become a "live" creative catalogue for designers, allowing the audience to be actively involved and stimulating the use and experimentation of products at the fair.
10 Designer per 100 Prodotti is the new formula that has been chosen to give the Designers the possibility to develop their projects "live" at HOSTMilano 2017 at Rho Fieramilano from October 20 to 24.
This event follows two successful editions of HOSThinking, a design award: an international competition with candidates participating from all over the world that produced results beyond expectations.  
Mentors from Politecnico di Milano, exhibiting companies, young international designers and students will give life to a show teaching immersed within the event. A unique challenge which includes a prize for the most innovative ideas.
The final point of the show teaching will be the presentation to businesses and to the HOSTMilano public of true images (storyboards, 3D renderings and video simulations) of the manners of use of space and the designed service. 
The initiative will animate the space devoted to the by now long-standing collaboration between and HOSTMilano, traditionally used for SMART Label, the award for innovation in the professional hospitality sector.
All that's left to do is waiting until next October and the inauguration of HOSTMilano 2017 to find out the names of the 10 designers invited to design the future with 100 new products. 
For more details on how to participate and submit applications with CV and portfolio, Italian and foreign designers should go to the webpages with participation details at and
HOSTMilano 2017
HOSTMilano is the leading world event for the Ho.Re.Ca., food service, retail, large distribution and hotel sectors. The 40th edition is scheduled from 20 to 24 October 2017 at Fieramilano. It is the privileged reference point for all hospitality industry professionals and for learning about companies' new products and innovations and new market trends: all thanks to the constant interaction with exceptional and high-profile partners (such as associations, institutions and stakeholders); at HOSTMilano more than 2.000 national and international companies from 47 Countries are exhibitors. The event is divided into three macro-areas: Furniture and Tables; Professional Catering and Bread, Pizza, Pasta, Coffee and Tea; Bars, Coffee machines, Vending machines, Ice Cream and Bakeries.
The last edition had over 1.500 hosted buyers and 150.968 professional operators in the industry, including 60.383 foreigners from 172 countries.
Tradition, innovation, quality, and networking with companies and institutions are the pillars of making it a worldwide point of reference for postgraduate training. Together with the School of Design of Politecnico di Milano and the Department of Design it forms the Design System of Politecnico di Milano, which is an aggregation of resources, expertise, facilities and laboratories, among the most important in the world. develops training for young graduates and professionals as well as training for enterprises with a definite focus on innovation. It operates in the perspective of internationalization, establishing partnerships with universities, schools, organizations, institutions, and companies.
10 Designer per 100 Prodotti
International open call aimed at Italian and Foreign designers
Promoted by Host – Fiera Milano and
Deadline application Phase 1: May 2, 2017
Deadline Phase 2: August 30, 2017
The 10 designers selected by the Commission will participate in the show teaching as team leader and will receive an attendance fee of € 1.000 for the development of the project.
The winning team will be awarded with a cash prize for the leading designer and vouchers for cultural services for the rest of the team (total prize € 3.000).
Press Contacts:
Fiera Milano Press Office
Simone Zavettieri
T. 02 4997.7457 Communication Office 
Valeria Valdonio 
T.  +39 02 2399 7201