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Happy summer holiday from POLI.design!
The training course in Service Design is dedicated to the design of innovative and effective services and experiences in accordance with the transformations of business models.
The Specializing Master delivers an English teaching programme on service design employing a practical and learning-by-doing approach, based on modules that underline the design discipline, and on applied and cutting-edge contents. Students will acquire the fundamental competencies to understand people’s needs and behaviors, interpret changes within contemporary society, and design effective and efficient solutions, processes, and experiences.
The Master is supported by outstanding partners belonging both to the public and the private sector.
The last few years have challenged the world as never before, making us touch with our own hands what we previously had the chance to experience only through sci-fi movies; and disrupting, all of a sudden, our values, our habits, our vision of the future. But such turmoil has also proved that rapid, and sometimes even radical, innovation is possible, for both individuals and organizations. New standards of service are quickly taking over, paying attention to serious global-level problems, with more and more emphasis put on impacts they could generate on the planet in the long term.
In the wake of the acknowledgment received in the last decade, service design is going to be confirmed as the crucial discipline of our times, thanks to an approach that has improved and evolved following the challenges and the needs of the economy and the society. From design thinking to critical design, from a systemic to an ecosystemic perspective, from a human-centered point of view to behavioral transformation, a new service design era is arising, exploring new complexities and embedding into theory and practice further cross-disciplinary contaminations.
Created ten years ago in response to the growing demand for professionals capable of handling the complexity of services, the Specializing Master in Service Design by POLI.design – Politecnico di Milano is maintaining the pace with the evolution of the discipline.
Following the changes that invest in business and the society, the Master program, since its birth, is endowed with the mission of training professionals in the fascinating process of conceiving, developing, and delivering a service, fostering at the same time innovation culture, creative thinking, and cultural exchange.
The Specializing Master programme is taught by an outstanding Italian and international faculty, belonging to Italian and foreign universities, but also drawing on the expertise of design professionals and entrepreneurs working in Italy and abroad. It is supervised by an Advisory Board whose members represent Italian and international excellence in service design and innovation. The Teachers of the current edition are listed in the brochure.
I first discovered service design while trying to figure out why people wouldn’t use the digital marketplace I was working on. Once I realized the depth and power of the service design tools for creating and adding value to the user’s experiences, I quickly fell in love with the possibility of understanding better how service systems work and how we can improve them to deliver a better experience. Once I decided that this was the path I wanted to follow I encountered the Service Design Master at POLI.design, which caught my attention because of the way the program was structured with enough flexibility to let me explore my own interests and a practical approach to the learning process. Up until now I can say that the experience has been worthy, I have seen myself grow by learning not only the theoretical and methodological aspects of service design, but also the way in which a team of service designers can approach issues and provide solutions in a quick and practical way.
As a design thinker, innovation management practitioner, and seasoned marketing professional I’m passionate about bringing to market meaningful products, services, and experiences. With this aim in mind, I’m extremely happy with my decision to pursue the Service Design Specializing Masters at POLI.design. The course has provided me with a holistic view and formal understanding of service design principles and methods while enhancing my creative problem-solving skills and level of critical reflection in business, design, and life in general. The structure fosters a deep, collaborative approach to active learning, underpinned by integrated subject matter, each project building upon the existing knowledge and concepts of the previous one. I’ve particularly benefited from high caliber lecturers from various disciplines with contrasting styles and points of view, reflective of true work situations. As paradigms shift, I always seek new ways to engage clients in the cultural transitions that help them enact relevant change and deliver on the needs of both the consumer and the business. Having the skill-set of a service designer helps me do so by transforming both user and stakeholder relationships and experiences for the better.
The Specializing Master in Service Design is an international training programme focused on a user-centred approach, and the development of service ideas from contextual research to prototyping.
Thanks to a proven and sound methodology that mixes theoretical knowledge with hands-on experiences that are renovated every year, and that are enriched by always new lectures on topics at the forefront, each Master edition awards a new generation of designers that soon go feeding the ranks of renown design agencies, consultancies, companies, as well as public organizations and research centers.
In order to strengthen the student’s abilities, the Master program relies on an educational model that merges the acquisition of broad and multifaceted methodological knowledge and a learning-by-doing approach through:
The objectives of the Specializing Master are:
The Specializing Master programme grants 60 CFU (Formative University Credits) equivalent to 60 ECTS.
The capability to manage complexity and act upon different design levels, and the capacity for creativity and vision are the main features of a service design professional.
These skills will be acquired through a highly experimental approach based on learning modules divided into lectures and design activities – called Service Design Pills, Service Design Masterclasses, Service Design Workshops – each one led by a different faculty member and focusing on a different topic.
The Master is now starting its twelfth edition with a renewed program that includes more than thirty learning modules, clustered into the following categories:
The didactic path is composed by different kinds of learning modules:
And the FIELD EXPERIENCE, which can be:
The Specializing Master in Service Design trains specialists in the design of services for firms and public sector organizations.
The programme’s overall objectives are to produce experts and consultants with a solid design culture, vision, and the ability to design, manage, and organize the conception and implementation of a service. It also aims to develop innovation and entrepreneurship.
On conclusion of the programme, the participants will be able to:
Numerous employment opportunities are available to graduates from the Specializing Master in Service Design.
Potential roles include:
The Specializing Master invites applications from candidates with a degree, master’s degree, or university-level diploma in design, architecture or engineering. Candidates may also be specialized in non-polytechnic disciplines for whom polytechnic skills can significantly enhance their prior professional training.
Selection is based on assessment of the candidate’s skills, aptitude, and experience, as well as his/her goals and expectations toward the programme. The assessment is made by the Master Board on the basis of the candidate’s:
Significant professional experience is also considered as a criterion for admission.
With regard to aptitude, the programme prioritizes highly-motivated candidates with creative and relational skills, curiosity, critical awareness, and a pragmatic mentality.
Conditional admission to the programme may be granted to:
Admission to the Specializing Master may also be granted to students possessing Italian university diplomas or three-year degrees (awarded under the previous university regulations) or qualifications acquired in foreign countries, provided that they are accredited, submitted in the original format, translated, and certified by the Italian consular authorities in the country in which they have been awarded, and accompanied by a declaration of legal validity.
To take part to the selection process, the application form must be completed online within the following deadlines:
The cost of the Specializing Master is 15.500 € (15.000 € participation fee + 500 € registration fee at Politecnico di Milano). Exempt from VAT under Article 10 of DPR 633/72.
EARLY BIRD: -10%
The promotion for those who have clear ideas, know which educational path can enrich their future, and can’t wait to get back to the classroom.
Deadline application: within April 30, 2024
Deadline for sending the signed contract and payment of the deposit of the participation fee: within May 15, 2024
FAMILY SUPPORT: -50%
A chance to gift your siblings the encouragement they need to invest in their future.
POLI.NETWORK: -50%
A promotion designed to strengthen the bond and identity among members of the Politecnico di Milano community.
The Specializing Master programme is taught by an outstanding Italian and international faculty, belonging to Italian and foreign universities, but also drawing on the expertise of design professionals and entrepreneurs working in Italy and abroad. It is supervised by an Advisory Board whose members represent Italian and international excellence in service design and innovation. The Teachers of the current edition are listed in the brochure.
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7 July 2024
Partial exemptionS for the participation in the 1st Level SPECIALIZING MASTER in SERVICE DESIGN, 2025/2026 OF POLITECNICO DI MILANO MANAGED by POLI.design.
Under the terms of this regulation, POLI.design scrl grants n. 4 (four) partial exemptions of 25% to candidates being less than 35 of age and applying for the First Level Specializing Master in Service Design, 2025/2026.
HOW TO APPLY FOR A PARTIAL EXEMPTION
To request one of the partial exemptions, candidates must submit the application to the Specializing Master within the deadlines set by the present regulations and submit a formal written request for a partial exemption to the following address: selezioni@polidesign.net no later than 07/07/2024 – 11.59 p.m. (GMT +1 – Italian time zone).
If you have already submitted the application documents you don’t need to send them again. You only need to send an email to apply for a partial exemption to the email account mentioned above.
Partial exemptions can only be used by those candidates who submit an application for selection and participation in the First Level Specializing Master in Service Design, 2025/2026.
REQUIREMENTS
Applications for partial exemption will be evaluated by the Specializing Master Commission on the basis of:
Candidates will be selected on the basis of how consistent their profile appears to be with the objectives of the Specializing Master when their documentation is analyzed. The minimum score to take part in the selection for one of the partial exemptions is 4/5 in scale from 1 to 5.
The Application for the selection for the Master will have to be processed by entering the “Apply button” and completing the required information and uploading the requested documents on the webpage
The documents that will need to be provided for the application will be the following:
SPECIALIZING MASTER COMMISSION AND SELECTION
The candidacies will be evaluated by the Specializing Master Scientific Committee indicated in Art. 1 ” Master features” of the Rectoral Decree. Evaluations will take place at the discretion of the Specializing Master Scientific Committee.
INCOMPATIBILITIES
Partial exemption cannot be combined with other scholarships, exemptions, prizes or other financial aids for participating in this Specializing Master program.
DEADLINES FOR INFORMING CANDIDATES OF PARTIAL EXEMPTIONS
Candidates will be selected chronologically according to the order in which applications are received, until all places have been filled.
Partial exemptions will be assigned during the selection and admission process to the Specializing Master, and before the start date of the course.
The deadline for submitting requests for partial exemption is 07/07/2024 – 11.59 p.m. (GMT +1 – Italian time zone).
Only the beneficiaries of the partial exemption will be notified by e-mail within 12/07/2024.
Beneficiaries of partial exemptions must confirm their acceptance and enrolment in the Specializing Master by providing the down payment and the private agreement before 26/07/2024; failing to do so will result in immediate forfeiture of the partial exemption.
Enrolment in the Specializing Master is confirmed when the down payment is received by POLI.design and the private agreement is signed.
The initiative is valid until 07/07/2024 – 11.59 p.m. (GMT +1 – Italian time zone).
POLI.design reserves the right to cancel the Specializing Master in the event that there is an insufficient number of enrolled participants, or in the event that the necessary educational, logistical and administrative support requirements are not met for any reason whatsoever. In such cases, the planned partial exemptions will not be recognized, without this giving rise to any right to compensation and/or indemnity whatsoever.
POLI.design reserves the right not to assign all the partial exemptions in case candidates will not meet the appropriate requirements.
All partial exemptions may be subject to change without notice.
If you have any questions, please contact the POLI.design Student Office: selezioni@polidesign.net
Milan, 12/02/2024
Get the report on the 10th anniversary of the Specializing Master in Service Design of Politecnico di Milano, managed by POLI.design.
Download the report!The 2024 edition of the masterclasses on service design. Lectures are open to students and alumni of Politecnico di Milano as well as to everyone who wants to learn more about the multi-disciplinary debate.
Find out more and register now!Send your application within April 30, 2024 to take advantage of the reduction -10%! Limited Places Available.
Deadline for sending the signed contract and payment of the deposit of the participation fee: no later than May 15, 2024.