DENTSU CREATIVE Comes to Town

On the occasion of the official launch in Italy of DENTSU CREATIVE, on the evening of November 24, 2022, at Spazio San Babila in Corso Venezia 2 in Milan, there took place the presentation of the 10 projects developed by the students who received a merit mention and the announcement of three ex-aequo winning campaigns, visible on air from 24 November on the maxi-billboards in Piazza San Babila and, from 25 November to 4 December, thanks to the partnership with SEA, within the digital circuits of the Milan airports of Malpensa and Linate.

Together with POLI.design, a great number of students from master’s courses in advertising disciplines and communication schools took part in ‘DENTSU CREATIVE Comes to Town‘, the title of the creative contest promoted by Dentsu Creative, which asked participants to create a communication campaign aimed at promoting urban space as a place of inclusion and respect.

The more than 60 creative works elaborated and submitted by the students were evaluated by an internal jury of DENTSU CREATIVE, composed of all the expertise of the agency, which selected an initial shortlist of 20 works, including POLI.design projects signed by students of the Specializing Master in Brand Communication and the Specializing Master in Art Direction & Copywriting.

During the event, which was certified Carbon Neutral thanks to the collaboration with the start-up Up2You, in addition to the announcement of three winning campaigns, there was also the presentation of 10 projects developed by the students who received a Special mention.

Signing the four projects by POLI.design that received a special mention were students from the 12th edition of the Specializing Master in Art Direction & Copywriting!

• “È una questione di rispetto” di Isabella Bassi, Simone Giacobbe, Rosa Pacifico, Alessandro Traverso
• “A volte basta una M” di Giorgio Ginevra, Lorenzo Mele, Marco Signorini, Vincenzo Russo
• “Il rimedio” di Giorgio Ginevra, Lorenzo Mele, Marco Signorini, Vincenzo Russo
• “OCIO!” di Ilaria Benato, Daniele Dante, Chiara Spartà

Images Credits: @Dentsu Creative