Feb. 27 and 28 pilot lessons for a training course delivered by POLI.design for Leroy Merlin dedicated to Design Thinking

Market potential, constraints to overcome, opportunities to seize, changes to listen to. These are just some of the challenges that a store manager must face in order to conquer his or her target market and stay on the “crest of the wave.”

The challenge becomes even more daunting when alongside the ability to adapt to constant changes in the market and consumer habits, there is also the need to keep the store’s identity and the experience it offers customers consistent.

The issue of store experientiality is becoming increasingly important and central to the design of retail spaces. The social, psychological and cultural importance of the experiential dimension within retail spaces is not always known to store managers or they do not yet have the skills to deal with this change and need experienced Brand Retail Experience professionals who can guide them and optimize the experiential nature of their store.

Leroy Merlin, a leader in DIY and do-it-yourself, building, gardening, decorating and furnishing has commissioned POLI.design to conduct a professional course aimed at its store managers.

The training course will give store managers the skills to identify creative, sustainable and winning solutions to cope with market changes, with the application of Design Thinking and Brand Retail Experience methodologies.

According to the needs of the brand, the training course will give the right tools to face the challenges of improvement and innovation, combining operability and innovation.