Motion Graphic Design Basics

Course

From social media to traditional media, the constant stream of images, words, and sounds people are exposed to on a daily basis can diminish the effectiveness of conveyed messages. Producing communicative outputs that are accessible and persuasive has become crucial. Video has proven to be one of the most effective tools for this purpose. However, to clearly express concepts, data, and relevant information, traditional audiovisual language must be complemented by graphic elements and text. Motion graphics have thus gained particular centrality, especially given the proliferation of content that needs to convey a message within a few seconds. Consequently, professionals skilled in this technique are sought after by communication agencies, production houses, major companies, and institutions.

The Motion Graphic Design Basics Course is a preparatory program to the deep learning course that explores the same topic over 64 hours of training. This educational path allows recent graduates and professionals to evaluate their further education in this field. Additionally, it serves as an investment for agencies and communication companies seeking to enhance their service packages. In seven hours, the course offers an overview of methods, techniques, applications, and some case studies. Simultaneously, it identifies the professional opportunities that proficiency in motion graphics provides.

The online microlearning sessions are scheduled to accommodate the needs of those who are already employed. The lessons cover several themes related to kinetic graphics and audiovisual language:

• Typography and kinetic illustrations
• Video editing and sound design
• Data animation
• AI Video

Didactics

Training objectives

• Gain an understanding of professional roles and principles within motion graphics.
• Acquire fundamental technical knowledge.
• Get familiar with key case studies and future developments.

Didactic Modules

The training program takes place on a Friday afternoon and a Saturday morning. Below are the modules into which the lessons are divided.

Module 1 | Duration: 1 hour

Motion graphic design: Introduction to the profession

An overview of the role of a motion graphic designer, their competence, tasks, and background.

Module 2 | Duration: 1 hour

Kinetic typography: Meanings, techniques, cases

Introduction to the principles, tools, and methods of text animation.

Module 3 | Duration: 1 hour

Kinetic illustrations: Meanings, techniques, cases

Introduction to image animation, visual storytelling, and stylistic characterization.

Module 4 | Duration: 1 hour

Data animation: Meanings, techniques, cases

An overview of data management and preparation for temporal development.

Module 5 | Duration: 1 hour

Video editing: Applications, techniques, cases

Introduction to editing and synchronizing audio/video products.

Module 6 | Duration: 1 hour

Sound design: Meanings, techniques, cases

An overview of sound management, techniques, and tools used in post-production.

Module 7 | Duration: 1 hour

AI-powered video: Meanings, techniques, cases

Focus on technical explorations in animation using artificial intelligence.

Title Released

Upon completion of the training program, participants will receive the open badge for the Executive Course in Motion Graphic Design Basics from POLI.design.

Admission

Requirements

• Students holding a high school diploma or a degree, preferably in Design, Architecture, or Engineering.
• Recent graduates in humanities and artistic disciplines (e.g., Communication Sciences, Fine Arts Academies, music conservatories, film schools).
• Professionals working in the communication sector (e.g., Art Directors, graphic designers and illustrators, video editors).

Participants preferably should have familiarity with graphic software such as Adobe Illustrator and Photoshop.

Requirements

Admission to the course is subject to a prior selection process. Applicants must submit the following selection documents via this LINK:

• Application for admission to the Course
• Copy of the Tax Code (Codice Fiscale) and identification document.
• CV briefly describing their professional profile.

Price

The total cost of the course is € 320 + 22% VAT per student. This sum must be paid in a single installment upon signing the private agreement.

Attendance Benefits for Companies

For companies, partial exemptions of 20% are available for the second employee enrolling in the same course. The requirement to request this exemption is to submit a self-certification confirming that the employees are employed by the same company along with the documentation required for selection.

Enrolment in more than one POLI.design course

Additionally, discounts are offered for individuals enrolling in multiple POLI.design courses: 15% off the second course.

Faculty