WINE CULTURE and DESIGN

The Educational Experience for wine lovers

WINE CULTURE and DESIGN is a comprehensive training journey in the Chianti Classico Area that embraces a holistic approach. It is an opportunity to deepen the understanding of Italian oenology under the guidance of wine tasters, industry professionals, and international entrepreneurs. Theoretical and practical learning are the focus of on-site visits to wineries and hands-on experiences.

Participants will visit some of the most relevant venues for wine production in Tuscany. Here, they will get the chance to embark on a sensory exploration of wine through interactive lectures involving the five senses. They will learn more about the terroir and culture by paying attention to historical facts, heritage, appellations, the impact of certifications, and viticulture advancements in today’s industry. In conclusion, they will discover the sustainable evolution of the enological sector.

The offer stems from the collaboration between POLI.design and Professor Silvia Baratta (Scientific Director of the program, CEO of Gheusis). It is conducted under the patronage of AGIVI (Associazione Italiana Giovani Imprenditori Vinicoli), Donne del Vino, and ONAV (Organizzazione Nazionale Assaggiatori di Vino). KKM Group promotes both the 3-day and 5-day experiences. Below, you can find detailed information about the programs.

3-day “Lovers” Educational Experience

Between October 7th and 11th.

Venues: Castello di Meleto, Premiata Fattoria di Castelvecchi.

Your chance to get in touch with the Italian wine culture.

Modules

1 – SENSORIAL WINE JOURNEY: Experience Through Your Senses

From the general understanding of sensorial exploration to the experience of multi-sensory wine tastings.

2 – TERROIR AND CULTURE: the Italian Appellations

The history of wine, an introduction to the elements of viticulture and oenology, the product certifications and some more insights about the Italian wine culture.

5-day “Lovers” Educational Experience

From October 7th to 11th.

Venues: Castello di Meleto, Premiata Fattoria di Castelvecchi, and Perano – Frescobaldi.

A journey to learn more about wine and its sustainability.

Modules

1 – SENSORIAL WINE JOURNEY: Experience Through Your Senses

2 – TERROIR AND CULTURE: the Italian Appellations

3 – SUSTAINABLE EVOLUTION: Between Tradition and Innovation

The concept of sustainability and related techniques, their ethical implications in the wine experience design and some case studies.