Design the Digital Strategy
Design, marketing and communication for digital transformation
IX Edition - in Italian
November, 2021


Master in Design the Digital Strategy
Boost your future, now.
Design the Digital Strategy is a first level university Specializing Master of the Politecnico di Milano, an evolution of "Specializing Master SNID - Social Network Influence Design", which was created with the objective of training professionals to plan, coordinate, and monitor business, marketing and digital communication strategies.

The training program focuses on the transmission of a single method of design and technical expertise, that enables candidates to interpret the changes taking place in the current communication landscape and the opportunities offered by new technology scenarios, and to assist companies in the transition from traditional to integrated forms of communication. 
Listening, Strategy and Monitoring are the pillars of the educational process in a mix of disciplines that allows you to design and implement digital communications ecosystems in line with the conversion lenses of the brand with a particular attention to the relationship between the company and the network users . The user will be, as well, the center of the strategic path according to a User Centered Design approach.
Why a Specializing Master in Digital Strategy?
The web makes us unique
This Specializing Master is designed by people who see an opportunity in the future tangible change. Not only is this a Specializing Master for those who, like us, want to change the world starting today, it is a Specializing Master that takes care about the experiences of companies, agencies, and consultants. A Specializing Master led by a team of teachers and professionals who personally invite candidates. It's a Specializing Master where you learn every day how to use your skills to conquer a role in the labour market.
An approach supported by users
The Specializing Master offers a path focused on listening: this approach guarantees individual and professional training of the candidate, not to mention constituting an effective method for analyzing the web universe. Listening facilitates the user first approach in its most complete analysis of the needs of a user who enters into a relationship with a complex system that provides a service, be it a training product, an information portal or e.commerce.
We grow interpreters, not intermediaries
What educational products offered three years ago is insufficient  today: the web is full of tips, tricks, and such synthetic and homogeneous rules as to become memes  themselves: without a logic that organizes them, often containing more contradictions than reflection points.
As a training product of the Politecnico di Milano, the Specializing Master in Digital Strategy has inherited a strong design approach, which allows the formation of critical thinking and a personal approach that is the real competitive differential for an innovative and contemporary education product.
Consultant, contractor or employee: to each their response
The business world is changing very fast: we need a realistic and attentive perspective without false expectations about what the market actually offers today. 
This is why the Specializing Master in Digital Strategy aims to train the candidate in accordance with its real needs and expectations.
A network that never runs out
All candidates of the past editions of the Specializing Master in Digital Strategy now work steadily: after access to the labour market obtained through the internship guaranteed by the Specializing Master, within a few months our professionals have been able to carve an important space in the sector, acting as a reference point in the complex period of change that companies are experiencing at this stage of renewal. The most important result is the formation of a community of active professionals who are strongly linked to the Master's, able to welcome new candidates by providing them with concrete support.


The Specializing Master aims to train professionals able to design, coordinate and monitor business strategies, digital marketing and communication.
LISTENING, STRATEGY and MONITORING are the pillars of the process that will lead the class to create digital communication ecosystems in line with the values ​​and objectives of the brand, with particular attention to the relationship between the company and the users of the network. The end user will be at the center of the strategic path, according to a User Centered Design approach. The outgoing figure will combine strategic and project management skills, experience in choosing communication languages ​​and mastery of technicality, and will be able to fill the following roles: Digital strategist, Digital Officer, Content Strategist, Digital Reputation Manager, Digital ADV Specialist, Data Scientist .

Job description and final assessment

The Specializing Master in Digital Strategy trains professionals able to devise and manage digital communication and marketing strategies and to coordinate the various figures necessary for the process. Thanks to the design approach and the ability to interpret the context developed during the Master, candidates will be able to design and manage digital transformation strategies for business, marketing and communication.
During the training the candidate acquires the necessary strategic and project management skills, the experience in the choice of communication languages ​​and the mastery of technicality that allow him to fill different roles on the market:
  • Digital strategist;
  • Content strategist;
  • Digital PR & reputation manager;
  • Digital ADV expert;
  • Data Scientist.

Degree awarded

At the end of the course, students who pass the final examination will receive a joint first-level Specializing Master in DIGITAL STRATEGY. Design, marketing e comunicazione per la trasformazione digitale from the Politecnico di Milano.

Know more

Design the Digital Strategy


Tuition and Fees
The total cost is € 11.000 per student.
For Politecnico di Milano students, € 8.000.
deadline: 31 marzo 2021
  • Reinterpret traditional marketing and communication tools
  • Analyze and redefine the relationship between market demand and supply
  • Build your career
Teaching Plan
Star: November 2021
End: January 2023
Venue, Via Don Giovanni Verità, 25 - 20158 Milan

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