Exhibition Design
The IDEA Master's - The Architecture of Exhibition
Joint Specializing Master with IDEA, the Italian Association of Exhibition Designers
XIV Edition - in Italian
November 2020


The Italian Association of Exhibition Designers, IDEA, founded in 2007 by highly qualified professionals in the field, has as its mission to certify the quality of exhibition design and to highlight the growing role of the exposition discipline in the contexts of culture, marketing, and communication.  IDEA found the ideal partner for its Specializing Master in the Politecnico di Milano, whose tradition of excellence helped launch the program with enthusiasm and a passion for the culture of exhibit design, in keeping with the association’s mission.

The IDEA Exhibition Design - The Architecture of Exhibition, first-level Specializing Master, aims to turn out highly qualified professionals in exhibition design.  Exhibition design is the planning that involves places, spaces, and architecture to set up conceptual apparatus, physical facilities, exhibits, and installations whose purpose is communication in the broadest sense.  Shows, booths, stores, trade fairs, museums, shopping centers, trading areas, meeting places, sales outlets, performance-art spaces, and public squares and streets all call on exhibition design in a crescendo of meaningful experience and with an ongoing refinement of skills.  Such skills and experience revolve around the specific relationship between architecture as ‘interior design’ and ‘exposition architecture,’ i.e. the set of dedicated exhibition techniques that take shape and become operative in these interior spaces.


The objective of this Specializing Master is to train a new kind of professional designer whose specialist skills lie in the various application domains of exhibition design (shows, trade fairs, museums, sales outlets, events and stage setting).  These professionals need cultivated dynamism that will enable them to respond with expertise to the varied scales of exhibition design and to the multifaceted briefs they are commissioned with.  Above all, they have to have a high awareness of their professional identity.

Professional outcomes

The expected job descriptions include:

  • Exhibition Designer in the Public Administration (Culture and Museums)
  • Exhibition Designer in public or private Foundations, Entities and Associations  
  • Designer in exhibition companies
  • Highly qualified professional
  • Technician and expert in production and realization of exhibition facilities

Degree awarded

Students who successfully complete the program and pass the final exam will be awarded a first-level Specializing Master in Exhibition Design, IDEA.

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Exhibition Design



Tuition and Fees

The Specializing Master costs €10.500,00.


The IDEA Exhibition Design - The Architecture of Exhibition, first-level Specializing Master, aims to turn out highly qualified professionals in exhibition design

Teaching Plan

The Specializing Master will begin in November 2020 and will end in January 2022.

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