Service Design For Professionals

Course

At present, the service sector accounts for the largest share of the global economy and holds particular importance in the most advanced economies, employing the largest number of people.

To compete in innovative and competitive terms, but also to achieve greater resilience, public and private organizations increasingly need professionals capable of understanding, developing, and managing service processes and experiences within a fluid socio-economic context of constant transformation.

The Executive Course in Service Design For Professionals was created specifically to address the growing need for designers focused on confronting complex service scenarios and meeting new development and innovation challenges through an integrated, multidiscipline design approach.

Didactics

Headquarters

Training objectives

This Course is intended to provide a set of general skills in Service Design which can support professionals in the design and development of services centered on user needs through the adoption of design thinking and an innovation-driven strategic approach.

Over the Course, the necessary tools for knowing and analyzing the users’ point of view, devising service solutions, and integrating service into organizational offerings will be introduced through practical-exercise activities supported by theoretical-methodological content.

The ultimate goal of the course is to broaden participants’ design and creative skills to enable their human-centered innovative and entrepreneurial capacity.

Didactic Plan

The teaching content will be structured in four modules (30 hours total), each devoted to different approaches and tools related to specific process stages of developing service design, from user research, concept generation, rapid prototyping, to service idea development.

Classes will be held in-person on Friday afternoons from 2:30 to 6 p.m. and Saturday mornings from 10:00 a.m. to 1 p.m.

Didactic Modules

The new course has an education plan integrating methodological skills with both core-subject and extra-discipline insights. Teaching activities will follow the following structure:

LECTURE 1 – Service design process and tools 
The first lecture is an introduction to the service design and design thinking approach and the main tools useful in designing the various elements of the service system.

LECTURE 2 – User research 
The second lecture focuses on ethnographic research, or the qualitative user research required to understand the needs, behaviors, expectations, and perceptions that accompany people in choosing and using a particular service.

LECTURE 3 – Concept generation and service idea development 
The third lecture delves into techniques and tools for developing innovative service concepts and facilitating co-design sessions that can be helpful at different stages of the service development process.

LECTURE 4 – Rapid Prototyping 
The fourth lecture explores techniques for validating service concepts through rapid prototyping tools for service experience and interactions.

Title Released

At the end of the Course, an open badge will be issued to the Course in Service Design Fundamentals by POLI.design.

Admission

Requirements

The course is meant for students, recent graduates, or young professionals who, as a complement to their professional or educational background, in the field of design, management, social sciences, or other areas for which service design can offer added value, intend to enrich their skills with a human-centered approach to design and with useful tools for participatory design of processes and experiences.

The course is intended for candidates with a high school diploma or bachelor’s degree in Design, Architecture or Engineering, or in non-polytechnic disciplines such as Economics, Communication Sciences and Social Sciences for whom the polytechnic fields can provide a significant addition to their prior work experience.

Admission to the course is subject to prior selection.

Applicants should submit selection documents by connecting at the following LINK:

• Course admission application form
• a copy of current ID and Tax Code
• resume briefly describing the applicant’s professional profile

Deadline to submit application: February 8, 2025

Price

The total cost of the Course is € 1,300 + VAT 22 % for each student. This sum will be paid in one lump sum upon signing the relevant agreement.

PROMO

EARLY BIRD -10%
The promotion for those who have clear ideas, know which educational path can enrich their future, and can’t wait to get back to the classroom.

Application deadline: January 7, 2025.
Deadline for sending the signed contract and the payment of the participation fee: no later than January 24, 2025.

BACK TO SCHOOL: -30%
The discount for those who have already trusted POLI.design and Polimi, and wish to return to study and build their future.

FAMILY SUPPORT: -50%
A chance to gift your siblings the encouragement they need to invest in their future.

POLI.NETWORK: -50%
A promotion designed to strengthen the bond and identity among members of the Politecnico di Milano community.

FRIEND TO FRIEND: -20%
An opportunity to gift to a friend to make education the foundation of their growth.

MORE THAN ONE: -15%
A discount for those who want to perfect their skills, for those who continually invest in education, not just once but multiple times. Thus:

• For those who purchase two Courses, the discount is equal to 15% on the participation fee of the least expensive educational path
• For those who purchase three Courses, the discount is equal to 15% on the participation fee of the two least expensive educational paths

BUSINESS BOOST
The discount designed for companies that recognize training as a crucial factor for growth.

The “Business Boost” discount provides a variable reduction on the participation fee for two or more employees in catalog courses. Specifically, the discount amounts to:

• 15% on the participation fee for the second employee’s enrollment
• 20% on the participation fee for the third employee’s enrollment
• 25% on the participation fee from the fourth employee’s enrollment onwards

Furthermore, companies that purchase more than one Course for two or more employees in the same calendar year can access an additional 10% discount on the total.

n. 2 partial exemptions of 50% to be applied on the participation fee for the first two candidates who apply for the course and make payment by January 24th, 2025.

Reduction of 15% to be applied on the participation fee for Architecta members in 2020, 2021 and 2022 and 2023, provided they self-certify that they are architect members and the year since they have been members.

Faculty