Luxury Heritage Management

Course

Heritage, understood as the capital of tangible and intangible values, the history, and roots of luxury, fashion, and lifestyle brands – is a primary asset. The Executive Course in Luxury Heritage Management – Branding & Archive provides the skills and knowledge needed to design, manage, and express its uniqueness. This educational experience stems from market demand and is aimed at future Heritage Managers and professionals capable of understanding, enhancing, and leveraging a brand’s heritage. Below are the training objectives of the Course.

• Acquire the knowledge, methods, and tools of branding in the luxury, fashion, and lifestyle sectors
• Learn techniques for creating, preserving, and enhancing archives
• Acquire the skills to define the curatorial storytelling of Heritage through contemporary languages
• Learn to manage, enhance, and communicate the heritage of luxury brands, whether tangible (as Archivists and Conservators) or intangible (in roles such as Curators, Storytellers, Brand Specialists, and Brand Content Managers)

The Executive Course in Luxury Heritage Management lasts for two months (for a total of 110 hours of teaching) and includes both practical and theoretical activities, such as lectures, workshops, visits, and seminars.

• Lectures on the theme of Heritage in the context of luxury, fashion, and lifestyle, archive practices, and branding strategies
• Workshops on Branding and Storytelling
• Workshops on the preservation, management, and enhancement of archives

Didactics

Attendance

Attendance is mandatory for at least 75% of the programme activities.

Didactic Modules

The course lasts two months, for a total of 110 hours of classroom training. Below is the description of the teaching modules.

Module 1 | hours: 5

Introduction to Luxury & Heritage

Lessons on the value of heritage in luxury, fashion, and lifestyle, exploring historical roots and heritage as strategic resources to enhance the brand identity and positioning.

Module 2 | hours: 10

Branding: the Core of Heritage

Lessons on the role of branding as a tool to integrate historical and cultural values into communication, preserving the identity, personality, and contemporary relevance of premium brands.

Module 3 | hours: 20

Branding: practices

In-depth analysis of relevant case studies applying brand identity, with practical exercises to build a visual identity enhancing the uniqueness of corporate heritage.

Module 4 | hours: 20

Branding: Storytelling&Curation

Lessons and case studies analysis to create compelling narratives and experiences that celebrate brand heritage, strengthening authenticity and cultural value. The module includes practical exercises.

Module 5 | hours: 20

Archive: design

Methodologies for designing functional and strategic corporate archives to preserve, organize, and make accessible the material and immaterial heritage of luxury, fashion, and lifestyle brands. The module includes practical exercises.

Module 6 | hours: 15

Archive: preservation

Learning advanced techniques to preserve brand documents, materials, and digital resources, ensuring their authenticity, durability, and accessibility over time. The module includes practical exercises.

Module 7 | hours: 20

Archive: enhancement

Exploration of strategies to transform archives into tools for communication and promotion, enhancing the brand’s identity and positioning. The module includes practical exercises.

Title Released

Upon completion of the training program, participants will receive the open badge for the Executive Course in Luxury Heritage Management by POLI.design

Employment Opportunities

The study program is an opportunity for those who wish to pursue a managerial path within brands, institutions, foundations, and public or private organizations operating in the luxury and fashion sectors. Below are the roles that can be undertaken upon completing the Executive Course in Luxury Heritage Management.

• Archivist
• Conservator
• Curator
• Storyteller
• Brand Content Manager
• Heritage Manager

Admission

Requirements

The course is intended for graduates with a bachelor’s or master’s degree in Humanities, Arts, Design, Engineering, or Management. Different backgrounds will be evaluated.

The admission to the course is based curricular and motivational.

Deadlines

Deadline to send your application: April 04, 2025.

Price

The total fee of the course is € 3.400 + 22% VAT per student. This amount must be paid in a single installment upon signing the private agreement.

PROMO

EARLY BIRD -10%
The promotion for those who have clear ideas, know which educational path can enrich their future, and can’t wait to get back to the classroom.

Application deadline: March 18, 2025.
Deadline for sending the signed contract and the payment of the participation fee: no later than March 21, 2025.

FAMILY SUPPORT: -50%
A chance to gift your siblings the encouragement they need to invest in their future.

POLI.NETWORK: -50%
A promotion designed to strengthen the bond and identity among members of the Politecnico di Milano community.

BACK TO SCHOOL: -30% on Executive Courses
The discount for those who have already trusted POLI.design and Polimi, and wish to return to study and build their future

MORE THAN ONE: -15%
A discount for those who want to perfect their skills, for those who continually invest in education, not just once but multiple times.

BUSINESS BOOST
The discount designed for companies that recognize training as a crucial factor for growth.

The “Business Boost” discount provides a variable reduction on the participation fee for two or more employees in catalog courses. Specifically, the discount amounts to:

• 15% on the participation fee for the second employee’s enrollment
• 20% on the participation fee for the third employee’s enrollment
• 25% on the participation fee from the fourth employee’s enrollment onwards

Furthermore, companies that purchase more than one Course for two or more employees in the same calendar year can access an additional 10% discount on the total.

The fee reductions listed above are not cumulative.

Faculty