Design the Digital Strategy

Course

Design the Digital Strategy is a first level university Specializing Master of the Politecnico di Milano, an evolution of “Specializing Master SNID – Social Network Influence Design”, which was created with the objective of training professionals to plan, coordinate, and monitor business, marketing and digital communication strategies.

What makes the Specializing Master in Design the Digital Strategy different?

The pathway in Career Design
We enhance your identity
For us, the starting point is you, with your characteristics, your experiences and your uniqueness. Our mission is to help you express who you are and give you the tools to find your place in the world of work.
Through an ad hoc workshop led by a coach, you will learn how to recognise and enhance your particularities and plan the stages of your career path.

The project method
We grow interpreters, not intermediaries
The transformative spirit is in our DNA, and the historical period we are living leads us to look ahead and evolve.
As a training product of the Politecnico di Milano, the Master in Design the Digital Strategy has inherited a strongly project-based approach, which enables the formation of critical thinking and a personal method that represents the true competitive differential of an innovative and contemporary training product.

A close connection with the market
We teach how to win a role in the labour market every day
This Specializing Master is designed by people who see the future as a tangible opportunity for change and is led by a team of lecturers and professionals who bring into the classroom the experiences of today’s market.
 

Gallery

Nice things done in 2023

Didactics

Training objectives

The Specializing Master aims to train professionals able to design, coordinate and monitor business strategies, digital marketing and communication.

LISTENING, STRATEGY and MONITORING are the pillars of the process that will lead the class to create digital communication ecosystems in line with the values ​​and objectives of the brand, with particular attention to the relationship between the company and the users of the network. The end user will be at the center of the strategic path, according to a User Centered Design approach. The outgoing figure will be able to design and manage digital transformation strategies for business, marketing and communication and can fill the following roles: Digital Strategist, Digital Project Manager, Digital Account and Digital Innovation Officer.

Didactic Modules

#INSPIRING
How is digital transformation implemented, where does innovation start from and why are people the real drivers of change?
You will read the contemporary and cultural context to understand the impacts that digital transformation has on the needs of companies and grasp the key elements to activate and direct innovation, applying emotional intelligence and leadership to design, marketing and communication.
YOU WILL CLOSE THE MODULE WITH A WORKSHOP WITH A COMPANY

#LISTENING
How to read the market critically and identify new trends, needs and opportunities with data?
You will master data-driven research methodologies to understand the dynamics of digital ethnography and design user-centred active listening systems to analyse data, aggregate it and transform it into strategic insights.
YOU WILL CLOSE THE MODULE WITH A WORKSHOP WITH A COMPANY

#STRATEGY
How do you generate business value with digital, what is the basis of a brand identity and how do you define its position in the market?
You will understand the potential of digital in creating business value and acquire a design-driven method for designing a brand strategy, identifying its strategic objectives and defining its position in the market.
YOU WILL CLOSE THE MODULE WITH A WORKSHOP WITH A COMPANY

#DESIGN
How digital and design can respond to a need through a service, product or content concept?
You will acquire the method to develop a marketing and communication concept, learn the principles of service and user experience design and develop the skills of visual culture for omnichannel design.
YOU WILL CLOSE THE MODULE WITH A WORKSHOP WITH A COMPANY

#GO-TO-MARKET
How to design effective marketing strategies and define sustainable processes? How to implement multi-channel content and digital marketing campaigns?
You will identify effective customer experience strategies and learn the fundamentals of media and content design across digital and physical touchpoints. You will design, manage and monitor digital marketing activities through the definition of performing funnels, effective media mixes and advertising budget planning.
YOU WILL CLOSE THE MODULE WITH A WORKSHOP WITH A COMPANY

#EMPOWERMENT
How to manage processes and teamwork to achieve effective and efficient project results?
You will acquire the ability to manage project processes effectively and efficiently through project management tools and agile methodology. You will develop an aptitude for team working and experience the dynamics of group work through project work with companies.
YOU WILL COMPLETE THE COURSE WITH TWO PROJECT WORKS WITH COMPANIES

#CAREER DESIGN
How to design goals and plan the stages of a career path in line with one’s own identity?
Together with a coach, you will acquire the knowledge to recognise aptitudes and motivations and define professional goals. You will learn to recognise opportunities in the changing market and plan the strategy for reaching the stages of your career path.
YOU WILL FINISH WITH A COACH DEDICATED TO YOU

#INTERNSHIP
How to Test Your Skills?
500 hours of in-company internships to experience what you have learnt during the Specializing Master in the field.

A final exam will formalize the path done by each student.

Title Released

At the end of the course, students who pass the final examination will receive a joint first-level Specializing Master in “DESIGN THE DIGITAL STRATEGY. Design, marketing e comunicazione per la trasformazione digitale” from the Politecnico di Milano.

Employment Opportunities

The Specializing Master in Design the Digital Strategy trains professionals able to devise and manage digital communication and marketing strategies and to coordinate the various figures necessary for the process. Thanks to the design approach and the ability to interpret the context developed during the Master, candidates will be able to design and manage digital transformation strategies for business, marketing and communication.

During the training the candidate acquires the necessary strategic and project management skills, the experience in the choice of communication languages ​​and the mastery of technicality that allow him to fill different roles on the market:

Digital Strategist: one who defines new digital marketing and communication strategies;
Digital Officer: who sets the transformation in the company, identifies opportunities for innovation and evolves business models;
Digital Project Manager: the person who manages transformation projects and coordinates the various figures involved;
Digital Account: the person who manages the relationship with the customer and interprets the customer’s needs in the sales process of digital projects.

Admission

Requirements

It is open to candidates holding a University Diploma or Degree in:

Economics and Business (including but not limited to: Economics, Finance and Corporate Law);
Humanities (including but not limited to: Philosophy, Sociology, Journalism, Foreign Languages ​​and Literatures, Humanities in the Environment and Landscape, New Art Technologies);
Engineering; Design; Architecture; Communication Sciences (including but not limited to: Culture and Language for Communication, Communication and Psychology, Media Languages, Publishing, Communication and Information Sciences); Marketing; Management.

Candidates are invited to consult the Master Board if their study path doesen’t match with these categories. For foreign applicants, equivalent qualifications will be considered in their respective studies.

The formal evaluation of the study title eligibility is by Politecnico di Milano. As a consequence the formal application should be done on the website www.polimi.it (the steps are described in the following weblink).

In particular, the steps that you will have to follow are those mentioned from page 1 to page 8 (by clicking on the following link you will find yourself directly in the same page shown on guidelines).

Deadlines

To take part to the selection process, the application form must be completed online within the following deadlines:

• EU/ Non-EU who graduated in Italy / EU citizens with qualification gained abroad within August 20th, 2025;

• Non-EU citizens who graduated abroad within July 20th, 2025.

Price

The cost of the Specializing Master is 12.000 € (11.500 € participation fee + 500 € registration fee at Politecnico di Milano).

Companies can purchase the four specialization modules (Content Strategist, Digital PR & Reputation Manager, Digital ADV Specialist, Data Scientist) at a total cost of € 6,000 + VAT.

PROMO

EARLY BIRD: -10%

The promotion for those who have clear ideas, know which educational path can enrich their future, and can’t wait to get back to the classroom.

Deadline application: within October 31, 2024
Deadline for sending the signed contract and payment of the deposit of the participation fee: within November 15, 2024

FAMILY SUPPORT: -50%

A chance to gift your siblings the encouragement they need to invest in their future.

FRIEND TO FRIEND: -20%

An opportunity to gift to a friend to make education the foundation of their growth.

POLI.NETWORK: -50%

A promotion designed to strengthen the bond and identity among members of the Politecnico di Milano community.

BACK TO SCHOOL: -1.000€ on Specializing Masters

The discount for those who have already trusted POLI.design and Polimi, and wish to return to study and build their future.

PER MERITO

Intesa San Paolo supports talents and gives everyone access to training. Discover more details here

Faculty

MASTER BOARD

Francesca Piredda, Director
https://www.linkedin.com/in/francescapiredda/

Giulia Sormani, Technical Director
https://www.linkedin.com/in/gsormani/

Marco Ronchi, Senior Advisor and Co-founder
https://www.linkedin.com/in/ronchimarco/

Silvia Barozzi, Didactic Coordinator
https://www.linkedin.com/in/silvia-barozzi-050112114/

OUR PROFESSORS

Danny Abramovich, Serial marketing lecturer and SME trainer
https://www.linkedin.com/in/danny-abramovich-bb8b1a17/

Serena Ballabio, Service Designer | Twig
https://www.linkedin.com/in/serena-ballabio-3a47a9b8/

Marco Belloni, M&A Advisor e Founder | Belloni&Zanzi
https://www.linkedin.com/in/mricbelloni/

Paola Bonini, Consultant | Rai Academy e Rai Digital (Rai – Radiotelevisione Italiana)
https://www.linkedin.com/in/paolabonini/

Niccolò Brocchi, Executive Advisor | Twig
https://www.linkedin.com/in/nbrocchi/

Simone Dall’Angelo, Executive Advisor | Twig
https://www.linkedin.com/in/simonedallangelo/

Matteo Damiani, Director, IT CIO South Asia Pacific & Korea | Tiffany&Co
https://www.linkedin.com/in/matteodamiani/

Umberto Dolcini, Strategic Designer | Twig
https://www.linkedin.com/in/umberto-dolcini/

Katia Goldoni, Executive Advisor | Twig
https://www.linkedin.com/in/katiagoldoni/

Gaia Elena Pucci, Product Portfolio Manager, Analytics & AI Products | UniCredit
https://www.linkedin.com/in/gaia-elena-pucci/

Giovanni Gaetano Reale, Senior Career Consultant | CambiarParadigma
https://www.linkedin.com/in/giovanni-gaetano-reale-27189120/

Franco Roncoroni, Interactive Brand Designer & Director
https://www.linkedin.com/in/francoroncoroni/

Carlo Sala, Director M.Sc. Finance | ESADE
https://www.linkedin.com/in/carlo-sala-7a934631/

Emiliano Sergio Verga, Senior Digital Ecosystems Manager | CEFRIEL
https://www.linkedin.com/in/emilianosergioverga/

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