Furniture Design
Learning from the Italian Experience
III Edition
November 11st, 2020

Sectors
 
 
The furniture industry is undergoing profound transformation and therefore companies are reconsidering their product ranges, presence in international market, distribution channels, and product and brand communication. All this requires a strong upgrading of the skills of designers and their ability to relate to added value building.
The Master is based on the capacity of Italian companies, working in the furniture industry, to use design as a fundamental lever of competitive advantage and a structural element of corporate culture. The core of the program is focused on the knowledge generated from the advantageous relationships instilled between the Italian production system and the network of professions involved in design. The Master sets its cultural roots in the “Italian model” of rapport between enterprise and design, while also aiming to develop new knowledge in innovation that responds to the challenges posed by technological, social and market changes.
The program’s structure takes on a systemic vision of the role of design in the furniture industry, teaming new fields of interest to the traditional focus on product development, along with the growing importance of brands and its tangible and intangible elements of expression.

Goals

 
The Master course intends to form knowledgeable designers of the most advanced models of relationship between the product development processes, market dynamics and technological developments. It also intends to complete the training of professionals in R&D, marketing and brand management in the furniture sector, offering them a better understanding of design management skills as a lever to create a competitive advantage.

Job description and final assessment

 
The master seeks to train international designers for companies and design studios working in the international market, in Italy and abroad. 
The program trains students for the following roles in the Furniture Industry:
  • R&D Managers;  
  • Designers or Leaders of Product Development Teams; 
  • Product Engineers or technical experts in the design of furnishing elements; 
  • Product Portfolio Managers; 
  • Design Managers or Art/Design Directors; 
  • Communication and Brand Managers.

Degree awarded

 
At the end of the programme, once the final examination has been passed, the 1st level Specializing Master in Furniture design. Learning from the Italian experience diploma will be issued, with the related achievement of 60 CFU/ECTS.
 
 

Know more

Furniture Design

 

Tuition and Fees
The total cost is € 14.500 per student.
For Politecnico di Milano students, € 13.000.
Finacial aids available.
Goals
  • Build specialized skills in furniture design
  • Respond to the new needs about the sector
  • Know the transformation of production systems and markets
Teaching Plan

The Specializing Master will begin November 2020 and will end December 2021.

Venue

POLI.design, via Durando 38/A, Milan

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