NAAD | POLI.DESIGN

NAAD

Neuroscience applied to architecture and design
Specializing Master by IUAV
November 2020

Sectors

FINANCIAL AID

DEADLINE: October 5th, 2020 - 12.00 pm

NAAD is the first International Postgraduate degree Course working on the relationship between Neuroscience and Architecture.

The third edition of NAAD Course, which will start on November 23, 2020, will inaugurate the partnership between the Università Iuav, Venezia and POLI.design, Milano.

NAAD is officially supported by ANFA, Academy of Neuroscience for Architecture www.anfarch.org (http://www.anfarch.org/programs-events/naad/), the most important study center in the world, founded in 2003 in San Diego , engaged in research and collaboration between architects and neuroscientists in order to explore, through rigorous methods, the relationship between human activities and architecture.

Goals

The Master aims to train people capable of completing projects and services centered on improving the human experience of architectural and urban space, including design firms, real estate development groups, and private and public services management companies.

01 | NAAD transmits the scientific knowledge aimed to favor an architectural design able to create attunement between users' pre-cognitive expectations and multi-sensorial experience of space, according to the perception models developed by the neurosciences.

02 | The PostGraduate creates the basis for students to understand how to create the conditions, through the composition of architectural elements (topological and proxemic relationships, geometry, light, rhythm, texture, color, materials, sound), for a regulated development of the emotions in the experience: this, in order to strengthen attention, memory, learning and the quality of social relations.

03 | The course developed its program with particular reference to Airports, Factories, Hospitals, Hotels, Parks, Prisons, Retails Malls, Schools, Senior Residences, Social Housings, Stadium, Student Housings, Urban Spaces, Workplaces, to provide the tools to create architecture suitable to its use, able to improve the economics figures (ROI, SROI, Asset Value) of private and public companies.

Job description and final assessment

Thanks to neuroscience and environmental psychology studies, the mechanisms of interaction between spaces and men have been deepened. In recent years, real estate operators have shown themselves to be increasingly attentive to people's psychological and physical well-being. In the future, more positions will be opened, within public and private companies, for professionals who have gained skills and knowledge that allow them to operate in a multidisciplinary perspective.

This Master's mission is to develop knowledge inherent in the relationship between neuroscientific research and human responses within the built environment.

The first graduates (2017-2018 Edition) have been embarked on research paths within university institutions, have been hired within design companies, or have started their consultancy activities related to the specific educational path.