Planning Culture
Specializing Master offered jointly with the Università Cattolica del Sacro Cuore.
XIV Edition - in Italian
November, 2020

The Planning Culture Specializing Master extends the experience of the Master Eventi D'Arte, an initiative of the Università Cattolica Facoltà di Lettere e Filosofia, under the aegis of its Alta Scuola in Media, Comunicazione e Spettacolo, organized jointly with, Politecnico di Milano.  

Planning Culture, Progettare Cultura in Italian, trains professionals whose expertise will enable them to plan cultural events, such as exhibitions, installations, and public art projects, with a special eye to the visual arts, multimedia, and their relationship to the geographic area.  Every cultural project is a complex system involving a series of players who take part in staging it: from the curator to the project manager, from the designer to those who take care of communication, fundraising and sponsorship, as well as the organizations hosting the project.  Interaction and discussion among the various professionals who work together, each starting from a particular set of skills and  point of view, help lend meaning and form to the cultural project.


One of the Specializing Master main goals is to teach how to plan and choreograph the moves needed to build a coordinated cultural event that can use today’s language to explain complex disciplines and values, reaching out to a broad audience.  In order for that to occur, the project requires both a solid grounding in the humanities to frame it in its historical and conceptual itinerary, which is the province of the faculty from the Università Cattolica Facoltà di Lettere e Filosofia (School of Literature and Philosophy), and the design input that gives sensory shape to the audience’s experience of the installation, which is brought by the faculty from the Politecnico di Milano Design School.
Training is based on continuous dialogue with industry professionals and on constant practice to transmit the skills needed to build a cultural project. During the Master methods and tools for the design and project management intertwine, to provide updated models of creation and management of cultural interventions.
The curriculum is made up of 432 classroom hours (including 336 course hours, 96 hours of seminar and project work, i.e. supervised design tasks), 400 hours of fieldwork internship, and 668 hours of independent study and preparation for the final design project, in which an actual client submits a professional brief to the students.  These learning modules allow Master’s students to gain a deeper understanding of the theory and practice of designing, managing, and publicizing art and culture events by recreating the very dynamics of real-world project work.

Professional Outcomes

This Specializing Master provides students the professional qualifications for:

  • project manager for cultural events held by public or private organizations,
  • cultural planning manager for territorial development at local government agencies and public institutions,
  • consultant for public relations strategies based on art events,
  • independent curator.

Degree Awarded

Upon completion of all courses in the curriculum and the final examination, students are awarded a Specializing Master Diploma in Planning Culture: Designer of art, culture and Design Projects for Enterprises, Cities, and Communities, issued jointly by Università Cattolica and Politecnico di MilanoThe Specializing Master grants 60 CFU, equivalent to 60 ECTS. These credits may later be claimed within the framework of specialist degrees in fields related to the Specializing Master at the Università Cattolica del Sacro Cuore Facoltà di Lettere e Filosofia and the Politecnico di Milano and applied to course requirements in the corresponding scientific and disciplinary subjects.  The boards authorized for the purpose at the respective universities will evaluate such claims on a case-by-case basis.

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Planning Culture


Tuition and Fees

The total cost of the Master is 7.500 €.


One of the Specializing Master main goals is to teach how to plan and choreograph the moves needed to build a coordinated cultural event that can use today’s language to explain complex disciplines and values, reaching out to a broad audience. 

Teaching Plan

The Specializing Master will begin in November 2020 and will end in November 2021.

Lessons will be held at and at Università Cattolica del Sacro Cuore.

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