Rethink! Service Design Stories




Saturday 5th October 2019 - h. 15:00 – 18:30

Fondazione Giangiacomo Feltrinelli

Viale Pasubio, 5 Milan


Rethink! is the very first Italian festival dedicated to service design. Rethink! brings together designers, companies, and institutions to encourage critical thinking on service innovation, by connecting service design players from all over the world.

On October 5th, 2019, the autumn event of the second edition of the festival will take place at the Fondazione Giangiacomo Feltrinelli. We will talk about a new vision of natural capital considered as a strategic lever to cultivate new design perspectives in the field of services for eco-sustainable cities.

Resilience and circular economy will be core topics of the event. Visions, approaches, and case studies - illustrated by leading national and international experts - will outline new design trajectories.

How to communicate and promote concrete initiatives to face the urgent challenge that climate change imposes? How can policymakers, managers, designers, and citizens contribute to re-design processes, products, and services for the city? The creation of a new model of a sustainable city in response to these global challenges is the thread that will guide the debate to imagine more resilient and regenerative urban contexts developments. 





15:00 - 15:30: Accreditation and Welcome


15:30 - 16:15: Natural capital and sustainable cities: the case of Manchester

Keynote Speaker: Krista Patrick, Coordinator of Natural Capital at the Greater Manchester Combined Authority


16:15 - 16:55: Open questions by service design experts from PwC, H-FARM, LOGOTEL and DIGITAL ENTITY


Cristina Favini, Strategist and Manager of Design - Logotel

Antonio Grillo, UX and Service Design Director - Digital Entity

Tommaso Nervegna, Service Design Lead - PwC

Lorenzo Ruggieri, Design Manager - H-FARM


17:00 - 17:50: Designing strategies and services for eco-sustainable cities


Krista Patrick, Coordinator of Natural Capital at the Greater Manchester Combined Authority

Piero Pelizzaro, Chief resilience officer City of Milan

Maria Chiara Pastore, DASTU Politecnico di Milano and Studio Boeri Architetti

Livia Shamir, Senior Researcher Studio Boeri Architetti

Marco Frey, Full Professor Scuola Superiore Sant’Anna

Natalia Marzia Gusmerotti, Researcher Scuola Superiore Sant’Anna


Master of Ceremony:

Guido Romeo, business and innovation journalist


17:50 - 18:30: Closing remarks and networking


The event will be entirely in English.