New concept design for sustainable packaging solutions into the food market

Today, May 3rd, 2021, the students of the 22nd edition of the Specializing Master in Strategic Design start the workshop in collaboration with All4Labels and Andriani, New concept design for sustainable packaging solutions into the food market.

All4Labels is one of the world’s leading label companies and a pioneer in sustainable and digital packaging solutions with a specialization on the home and personal care as well as food & beverage markets. Its product portfolio ranges from labels and sleeves to tubes and specialties.
Andriani have always conceived, developed and produced a full range of innovative gluten-free (GF) pasta with unique taste obtained from a variety of ingredients, being considered among the most important business in the field of innovation food with a factory entirely devoted to gluten-free products in Gravina, Puglia (South of Italy). All Andriani products are all gluten-free, including Brown Rice, Corn, Quinoa, Buckwheat, Amaranth, Lentils, Peas and many more. Since the second half of 2016 Andriani also started the production of flour mix, like flour mix for cakes as well as for baked products.
All4 Labels it is already partnering and realizing boxes and packaging for Andriani, and both companies are interested in exploring two main assets and emerging trends in packaging design and new tech: sustainability and smartness, expecially thinking to export and to new markets and consequently to the opportunity to expand Felicia, the main Adriani brand, out of Italy.

These are the reasons why they challenge the students of the Specializing Master in Strategic Design.

Workshop objectives

The main goals of the workshop consist in: Understanding the main trends in pasta packaging in term of sustainability and smartness, exploring the potentialities of gluten free pastas in different food cultures out of Italy, defining new concept in pack design and setting strategies to expand Felicia brand into new markets in Europe, Asia, Americas and set and original value proposition for Felicia brand, considering all the touchpoints necessary to be successful, evaluating online as offline channels.

Students will be divided into 6 teams of 3 members each:  3 teams will mainly focus on sustainability and 3 teams will mainly focus on smartness as a starting point, with no straight borders among the two issues., that should always be included in the design strategy, just because a slight weight and difference

Each team, starting from the nationality of one team member, will select also  a specific country  as touchpoint and scenario where expand the Felicia brand and GF pasta market.

The workshop will end on May 19th, 2021 with the presentation of the projects carried out by each group.