SERVICE DESIGN MASTERCLASSES

Also this year the Masterclasses Cycle of the Specializing Master in Service Design, of Politecnico di Milano managed by POLI.design, is back: a unique opportunity to investigate and deepen issues related to service design thanks to prominent personalities and professionals of the sector.

All Masterclasses will be online and open to students and professionals who want to approach the world of Service Design. Below are all the five meetings scheduled between February and March 2022.

MAKING CRITICAL MORE THAN HUMAN FUTURES
THURSDAY, FEBRUARY 3 2022, 16:00 – 19:00

Laura Forlano
Writer, Social Scientist and Design Researcher

Designers are being challenged to find new ways of engaging in broader socio-technical systems and, at the same time, emerging technologies are changing the practices of design. This course will extend the knowledge and methods of design based on 10 years of scholarship and practice that demonstrate a critical, participatory and speculative engagement with futures.

ENHANCED SERVICE DESIGN METHODS & TOOLS
THURSDAY, FEBRUARY 17 2022, 16:00 – 19:00

Yulya Besplemennova, Francesca Foglieni, Roberta Tassi
Service Design Tools project’s Scientific Coordinators (Yulya & Francesca) and Founder & Scientific Director (Roberta)

In the past years we have been conducting research at the interception among design and other disciplines (such as behavioural science, systems thinking and speculative approaches), with the intention to enhance our practice and refresh the tools and frameworks we use everyday with new perspectives. During the masterclass, we will walk you through the results of our exploration, and show through case studies how we have been augmenting our approach to service design with new techniques.

DATA DRIVEN SERVICE DESIGN: POTENTIAL, PRACTICE AND CHALLENGES
THURSDAY, FEBRUARY 24 2022, 16:00 – 19:00

Stefaan Verhulst
Co-Founder of the Governance Laboratory at NYU

BEHAVIOUR, SCIENCE AND DESIGN
THURSDAY, MARCH 10 2022, 16:00 – 19:00

Lauren Kelly
Designer, educator, science wrangler and tool maker at Behaviour Studio

In this masterclass we will explore how the science of behaviour is applied to design. We will start by exploring the process end to end to discover how and when behavioural science is most useful to service design. Then we will zoom in and focus on key and specific areas so you can understand people and problems through a behavioural lens.

BEYOND SILVER BULLETS. EMBRACING COMPLEXITY IN DEVELOPMENT
THURSDAY, MARCH 17 2022, 16:00 – 19:00

Giulio Quaggiotto
Head of UNDP’s Strategic Innovation unit

In this session, we will explore why the tech driven “move fast and break things” mantra often leads to negative results when applied to complex social challenges. Drawing from real world cases in emerging markets, we will reflect on the allure of what has been called the “the reductive seduction of solving other people’s problems” (Martin) and why addressing systemic challenges such as the plastics crisis or increasing inequality require much more than being “user centered” or practising “empathy”.