Behaviour, Science and Design. Service Design Masterclass

Corso

Price: 80€

Duration: March 10th, 2022 | hrs. 4:00pm – 7:00pm

Language of the Course: English

Influence, shift, nudge, motivate, persuade, change… the words of design but the knowledge of behavioural science.
Behavioural science – the study of what people do, think, feel and why – is merging with design and birthing a new lens, approach and methods for solving problems. Behavioural design is being used to think differently about the smallest interactions and the biggest challenges of the modern age.
In this masterclass we will explore how the science of behaviour is applied to design. We will start by exploring the process end to end to discover how and when behavioural science is most useful to service design. Then we will zoom in and focus on key and specific areas so you can understand people and problems through a behavioural lens.
Expect to walk away from this masterclass with (some) science in your notebook and a new method in your toolkit.

Key takeaways:
– How behaviour mindsets can guide design.
– What the key scientific theories tell us about people’s behaviour.
– When to apply behavioural science for impactful service design.
– Why behaviour thinking is needed to design services that change behaviour.
– Where to look for more information and resources.

Lauren Kelly – Designer, educator, science wrangler and tool maker at Behaviour Studio

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Ammissione

Scadenze

To take part in the Masterclass, you must fill in the online application form and pay the registration fee by March 2nd, 2022.

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Costo

Single Masterclass

• € 80 + VAT for external professionals
• € 40 + VAT for students, for masterclasses’ alumni and for professors

Faculty