Marco Luca Pedroni

Bio

Professore associato in Sociologia dei processi culturali e comunicativi presso l’Università di Ferrara. È autore di Coolhunting (FrancoAngeli, 2010) e curatore di Moda e arte (FrancoAngeli, 2012), Fashion Tales: Feeding the Imaginary (Peter Lang, 2017) e From Production to Consumption: The Cultural Industry of Fashion (Interdisciplinary, 2013). È co-editor dell’International Journal of Fashion Studies.  I suoi saggi sono stati pubblicati su riviste internazionali peer-reviewed quali Fashion Theory, Poetics e Film, Fashion and Consumption. Come studioso di moda, i suoi interessi spaziano dal trendwatching a media digitali, professioni creative e intermediari culturali, con particolare attenzione ai digital influencer. 

Associate Professor of Sociology of Culture and  Communication at the University of Ferrara (Italy). He is the author of Coolhunting (FrancoAngeli, 2010), a co-editor of Moda e arte (Fashion and Art, FrancoAngeli, 2012) and Fashion Tales: Feeding the Imaginary (Peter Lang, 2017), and the editor of From Production to Consumption: The Cultural Industry of Fashion (Interdisciplinary, 2013). He is a co-editor of the International Journal of Fashion Studies. His works have been published in peer-reviewed journals like Fashion Theory, Poetics and Film, Fashion and Consumption. As a fashion scholar, his research interests range from  trendwatching to digital media, creative professions and cultural intermediaries, with a special focus on bloggers and influencers.